Welcome to Wednesday! 🌐

APS London 2025 is fast approaching, so I just wanted to remind you that the Launch Tickets will be closing this Friday, 17th January. Find out more here (or follow any of the other two links I so magnanimously provided). πŸ‘»

- Nayden β˜•οΈ

New insights to drive gaming app growth in 2025
Discover untapped growth for mobile gaming apps. Moloco's report reveals global user acquisition insights, revenue potential, and tailored strategies by market and genre.
Today In Apps πŸ”Ž
Adjust announces Growth Copilot (Adjust)

Adjust's "clients can now ask real business and growth questions and receive meaningful answers".

Sonos CEO Patrick Spence steps down after disastrous app launch (The Verge)

"As chief executive, Spence oversaw many successful products. But there was no coming back from last year’s app debacle: it has finally led to his ouster."

How to measure affiliate marketing (021 Newsletter)

This one is for all our friends in the affiliate marketing space: Find out how marketing mix modeling (MMM), coupons, bottom-funnel and top-of-funnel metrics can help you measure and understand the performance of your affiliate campaigns.

The top mobile game downloads of 2024 (MobileGamer.biz)

The title more or less says it all. Before you read this, can you guess which was the most downloaded mobile game of 2024? Come on, it's not that difficult, it starts with "Ro-" and ends in "-blox". πŸ˜ƒ

The top-grossing mobile games of 2024 (MobileGamer.biz)

Now, for a more challenging one: What's the top-grossing mobile game? Here's a hint β€” it's a Chinese game.


Learning Resources ⬇️
Identity: Decoded – A guide to navigating the identity discussion
Insights into global mobile marketing and ad spend trends

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